Peru DMC · Led by Fiorella Freyre

Luxury Destination Management Company in Peru

WhereNext DMC Peru designs private, tailor-made journeys across Peru for travel advisors, experience-led travel companies, and tour operators, from Lima and Cusco to the Sacred Valley, Machu Picchu, Lake Titicaca, and the Peruvian Amazon. Our local team is on the ground for every journey. Relationships are the center of everything we do, and we’re proud to introduce your guests to the chefs, guides, artists, and entrepreneurs who have the gift of making people #FeelSomething through the travel we design.

The world is full of mundane itineraries.

We design travel that makes people #FeelSomething.

A cinematic lens on Peru

WhereNext DMC brings a cinematic lens to itinerary design, crafting journeys that unfold like a story, open doors to hidden worlds, and introduce guests to people, places, and ideas they couldn’t find on their own.

Walk through Inca-built towns in the Sacred Valley,where terraced hillsides and cobbled alleys tell centuries-old stories.

Discover Lima’s creative pulse,finding the next award-winning kitchens before the world catches on.

Stay in design-forward boutique properties.

Trek mist-covered trails to Machu Picchu,or opt for lesser-known routes that offer total comfort and fewer crowds.

Wake to the stillness of Lake Titicaca,or retreat into the Amazon, using pioneering ecolodges as your basecamp to explore one of the planet’s richest concentrations of flora and fauna.

What we’ve been trusted to do in Peru

Don’t take our word for it
  1. REI Adventure travel storytelling in Peru

    With REI, we showed Peru through adventure, culture, gastronomy and human connection, with cinematic storytelling and travel experiences. Production ran in remote environments and difficult field conditions that took deep regional experience. The film follows REI Adventure Travel’s new Ausangate Lodge to Lodge Trek in the Peruvian Andes, made with Green Team Global and PROMPERÚ.

    Watch the film
  2. LATAM Airlines Flavors of South America

    A series of videos on the food of five countries, with recipes prepared by world-class chefs, to show why gastronomy is one of the strongest reasons to travel. It was produced remotely during the pandemic with teams across South America. Gastronomy remains a core pillar of the journeys we design today.

    See the series
Gregg Bleakney, in a blue jacket, and Manuel Choqque stand at a wooden balcony rail with the Andes behind.
Gregg Bleakney and Manuel Choqque, Dirt Under Fingernails, Huatata

A DMC dedicated to designing travel we would want

Our team lives and breathes Peru.

WhereNext DMC Peru is a luxury DMC designing private, tailor-made journeys across the country. Our team lives and breathes Peru, guided by co-founders who bring a rare blend of lived experience, deep storytelling roots, and operational excellence.

Gregg Bleakney first explored the country by bicycle in 2006, riding from north to south over four months, and later supported the Ministry of Tourism in telling Peru’s global story of gastronomy and adventure.

Fiorella Freyre leads our Peru team from Lima. She has spent more than 25 years in tourism, most of it inside destination management companies, running commercial and operations teams and overseeing the details that keep a journey running smoothly.

Led by
Fiorella Freyre, Lima
Regions served
Lima, Cusco, the Sacred Valley, Machu Picchu, Lake Titicaca, the Peruvian Amazon
Languages
Spanish, English, German
Registered
N° D000328-2025-MML-GDE-ST
Founded
July 2, 2025
Portrait of Fiorella Freyre, Country Manager and Co-Founder of WhereNext DMC Peru

Meet Fiorella Freyre

Country Manager & Co-Founder | WhereNext DMC Peru

Born and raised in Lima, Peru, I grew up in a city where colonial balconies cast shadows over pre-Columbian ruins, where markets brim with native ingredients, and where every neighborhood tells its own story. That early immersion in Peru’s layered history and cultural diversity sparked my fascination with the wider world. It led me to pursue a degree in Tourism Administration and build a career dedicated to creating travel experiences grounded in authenticity and connection.

With over 25 years of experience in tourism and business administration, most of it within destination management companies, I’ve led commercial and operations teams, developed tailored travel products, and overseen every detail to ensure a seamless guest experience.

Outside of work, I find inspiration in history, language, and the quiet grounding of meditation and yoga. These passions shape my approach to travel and deepen my appreciation for the cultural nuances that make each destination unique.

At WhereNext DMC Peru, I design the kind of travel I’d want for myself: rich in cultural depth, full of local flavor, and backed by decades of trust with the people and places we work alongside.

Handwritten signature

About Fiorella Freyre

Everything on the ground, run by one team

  • Tailor-Made Journeys

    Itineraries designed and operated around each traveler.

  • Special Access & WhereNext Originals

    Original experiences and private access developed through our local relationships.

  • Private & Small-Group Travel

    FITs, families, private groups and small-group programs.

  • Incentives & Special Projects

    Complex programs requiring advance planning and local execution.

  • Hotels, Villas & Stays

    Property selection, inspections, contracting and stay logistics.

  • Guides & Transportation

    Vetted guides, vehicles, drivers, transfers and domestic connections.

  • Adventure & Cultural Travel

    Active, cultural, culinary, wildlife and nature-led journeys across Peru.

  • 24/7 In-Country Support

    Local operational support throughout the journey.

Insurance, supplier vetting, payment and cancellation terms, and emergency support are in our vendor file.

Local in Peru. Connected across Latin America.

The destination expertise changes. The way we work together does not.

WhereNext DMC Peru is integrated into a growing DMC network that includes Colombia. Partners work within the same WhereNext DMC service standards, proposal process and communication model.

Latest dispatches from Peru

See all Peru stories

How WhereNext DMC runs Peru

First reply to an advisorWithin 24 business hours. Service standards
Who helps a guest on the groundOur Peru team, in standard business hours, with emergency travel support 24/7 for active travelers, through a white-label support WhatsApp line. Guest support
How we vet suppliersOur team visits first and evaluates the property or experience. No one pays to be included. We don’t work with suppliers we know don’t hire or treat their staff according to Peruvian law. How we vet suppliers
Drive timesBased on WhereNext OS historical traffic for the departure time and date, averaged across trips.
Busy seasonsWhereNext OS checks every trip against all holiday seasons. While we design the trip, we tell partners which places are at their busiest and allow them to check with their guests during the trip ideation stage.
What we won’t sellSuppliers who don’t meet the standard above. Areas where there is any concern about safety and security. Our purpose

Checked by WhereNext DMC operations, November 11, 2026.

Ready to plan Peru?

  • Have an active client or trip brief?

    Tell our Peru team what you’re planning.

    Request a proposal
  • Want to understand how we work?

    See what advisors and tour operators can expect from the partnership.

    Partner Operations
  • Still have questions?

    Find practical answers about working with WhereNext DMC Peru.

    Travel Advisor FAQ
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