Four guests sit and stand on a rock ledge above a green valley, with a large cloud bank over the mountains.

DO

Original or curated by WhereNext DMC, each DO experience opens a door to people, places, and ideas guests would be unlikely to find on their own.

How an experience earns its place

Each experience belongs in DO because it introduces guests to a human story worth knowing, strengthens the larger journey, and is built on a relationship of mutual respect.

  1. Access

    The experience opens a door to people, places, or ideas guests would be unlikely to find on their own.

  2. Human Story

    There is a human worth meeting at the center of the experience. Someone who chose an improbable path, ignored conventional wisdom, and built something extraordinary in an unlikely place.

  3. Strengthens the Larger Journey

    It has a reason to be exactly where it is. The experience strengthens the larger story of the journey and changes how guests understand what comes before or after it.

  4. Mutual Respect

    The people behind the experience are participants, not props. Relationships are built on trust, with their time, knowledge, access, and contribution recognized through clear, mutually agreed terms.

Original or curated

Film · 2:44Watch on YouTubeWhereNext Original Video

Our experience design often begins with serendipity: a wrong turn, an unexpected conversation, or a curiosity someone on our team decides to follow.

What happens next is intentional. We develop the relationship, test the idea, refine the experience, and take responsibility for delivering it as part of a larger journey.

When an idea proves itself in the field and introduces guests to people, places, and ideas they would be unlikely to find on their own, we call it a WhereNext Original.

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WhereNext Original

A WhereNext Original is an experience our team discovers, develops, tests, and takes operational responsibility for delivering. It introduces guests to people, places, and ideas they would be unlikely to find on their own.

See WhereNext Originals

WhereNext Curated Experience

A WhereNext Curated Experience already exists in a partner supplier catalog and has been selected and quality controlled by our team.

See WhereNext Curated Experiences

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Where can DO take you?

  • Colombia

    Colombia has never been defined by a single attraction or story. Its richness lies in its diversity, from one landscape, culture, and way of life to the next. Our DO experiences help guests see that diversity through the people who know these places best.

    Explore Colombia
  • Peru

    Peru’s Indigenous cultures are not confined to archaeological sites or the past. They remain present in everyday life, from language and textiles to agriculture and food. Our DO experiences connect guests with the people carrying that knowledge forward today.

    Explore Peru