Fiorella Freyre

Country Manager and Co-Founder, WhereNext DMC Peru

Born and raised in Lima, Peru, I grew up in a city where colonial balconies cast shadows over pre-Columbian ruins, where markets brim with native ingredients, and where every neighborhood tells its own story.

I am the Country Manager and co-founder of WhereNext DMC Peru, based in Lima.

I design the kind of travel I’d want for myself: rich in cultural depth, full of local flavor, and backed by decades of trust with the people and places we work alongside.

My story

Fiorella Freyre’s story
Growing up in Lima	That early immersion in Peru’s layered history and cultural diversity sparked my fascination with the wider world. It led me to pursue a degree in Tourism Administration and build a career dedicated to creating travel experiences grounded in authenticity and connection.
Over 25 years in tourism	With over 25 years of experience in tourism and business administration, most of it within destination management companies, I’ve led commercial and operations teams, developed tailored travel products, and overseen every detail to ensure a seamless guest experience.
WhereNext DMC Peru	Gregg Bleakney and I launched WhereNext DMC Peru in 2025. The company’s registration is in the vendor file.
In the Journal	She organized Gregg’s scouting trip in Crafting Moments in Lima, and he describes producing experiences in Peru with her and a documentary film crew in Peru: Building Travel Experiences Like a Documentary Film Crew. The launch of her company is announced in WhereNext DMC Launches Peru Operation.
Outside of work	I find inspiration in history, language, and the quiet grounding of meditation and yoga. These passions shape my approach to travel and deepen my appreciation for the cultural nuances that make each destination unique.

At a glance

Expertise

Tailor-Made Travel in Peru
Destination Management
Commercial and Operations Teams

Languages

Spanish, English, and German

Based in

Lima

Contact

Request a proposal LinkedIn